A safe and joyful universe for wishes
Ønskeskyen is the place where wishes come true – easily and safely.
We created Ønskeskyen to give children and young people a simple and secure digital wish list where they can gather and share their wishes with family and friends for birthdays, Christmas, and other special moments.
Our responsibility
Many children and young people use Ønskeskyen, and we're delighted by that. We take good care of them and do our best to create a safe online experience.
Children under 15 use Ønskeskyen via a Kids Profile which is linked to a parent account. Kids Profile are managed through the parent account, and parents have full visibility over their child's profile and wish lists. We only collect the information necessary to make the service work, for example to create the profile, display wishlists, share them with family, and enable reservations.
No behavioral marketing
At Ønskeskyen, it's all about creating joy.
That's why:
we have no chats or algorithmic feeds
we show no ads that follow children around the internet
we don't profile children or young people based on their behavior or clicks
we don't sell children's personal data
For children under 15, additionally there are:
no ads, social feeds, or marketing pop-ups
Private profiles by default
All profiles are private from the start. Wish lists can only be seen by people the user has personally shared them with or approved.
For children under 15, this means that:
the profile is a Kids Profile linked to a parent account
use requires consent from a parent or guardian
parents have full visibility and can view and manage their child's wish lists
the child can create, share, and reserve wishes in a safe and closed universe
content and features are tailored to the child's age
the gift generator shows suggestions based on age and general trends, not individual behavior
no ads or other commercial influences are shown
the account is automatically deleted if the parent account is deleted
Data and partners: We do segmentation…
When we share information with partners, it is only as anonymized and aggregated data sets that cannot be traced back to individuals.
Examples might include insights into popular products among certain age groups – never the personal information of children and young people.
… but never profiling of children and young people
We don't build profiles based on behavior.
We don't display targeted ads or retargeting ads.
We don't use behavioral marketing.
Instead, we offer:
an inspiration universe and a gift generator based on age and gender in broad segments
for children, the gift generator is tailored solely by age and general trends
content based on anonymous data – not individual profiles
A safe place for children
We believe having a digital wish list should be safe.
Looking forward to a birthday or Christmas and sharing your wishes with family is a positive part of childhood – and on Ønskeskyen it can happen safely, responsibly, and thoughtfully.
Mads Dahlerup, CEO